What is event and event management?

The search engine of our site event-venues.io references more than 4000 venues and providers. To use it effectively we explain in this page what is called event management and event management.

The‘event management encompasses all activities related to the organisation of events. It is an activity that often proves to be indispensable to the construction of a corporate culture. Let us therefore look at the definition and objectives of event management, as well as the methods of event management.

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What is an event

First of all, it is essential to make a clear distinction between an “event and the “event“. An event can be aimed at the general public as well as at companies, associations or local authorities. Examples include concerts, exhibitions, trade fairs for the general public or sporting events such as Roland Garros.

Events, on the other hand, is a broader concept. It encompasses everything related to events organised by companies for their employees, clients or partners. From the design to their preparation, through management, and obviously the realization. 

In the B2B event, they can take the form of trade fairs, conferences, meetings, sales events, inaugurations, congresses, team building, seminars… They can also be product launches or promotional tours.

Each of these events has a specific purpose: to inform, to encourage networking, to recruit staff, to celebrate an important occasion or to motivate employees.

It can also be aimed at strengthening internal cohesion or knowledge exchange.

It can also be used to strengthen internal cohesion or to share knowledge.

Communication-evenementielle : let’s take stock!

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The event is inseparable from the event communication. The latter makes it possible to present the objective and specific features of an event. For this purpose, event communication uses several channels. In the event, communication goes in two directions. On the one hand, it allows organisers to convey a message in an original and striking way to effectively reach the target audience or a given media. 

On the other hand, it encourages the participants to exchange concretely about the event concerned. It must be stimulating to make an impression on participants and encourage them to react to an event. In this respect, a B2B event is a valuable tool.

Events in 2022 must also take into account social networks as a broadcast channel. Setting up a live stream, for example, can be a good way to engage its target audience while maintaining a physical event. This is known as a hybrid event, simultaneously face-to-face and remote.

Similarly, the online presence of the event can help to reach a wider audience. Translating the exchanges during the speeches can thus engage an international audience. The event sponsor can then use this opportunity to redirect participants to a bespoke website or landing page.

Event management : the guide to the business!

Event management, or event management, is defined as the work done upstream. This is based on a well-defined idea that is cohesive with the client’s sector of activity and objectives. This background work thus affects the very concept of the event.

Once the event concept has been defined, the event manager takes charge of managing the overall logistics of the event. These can be very elaborate, but also simple, sober and easy to implement.
The difficulty depends on the scope and size of the event to be organised. Logistics normally includes working relationships with qualified personnel, task allocation and project management of the event.

The event manager may eventually be assigned other functions such as budget management for each function and supervision of external services.

The event manager may be assigned other functions such as budget management for each function and oversight of external services.

Event management : the definition

Event management, or event management, is defined as the work done upstream. This is based on a well-defined idea that is consistent with the client’s business sector and objectives. This background work thus affects the very concept of the event.

The concept of the event is based on a well-defined idea that is consistent with the client’s sector of activity and objectives.
This background work affects the concept of the event itself.

Once the event concept has been defined, the event manager takes charge of managing the overall logistics of the event. These can be very elaborate, but also simple, sober and easy to implement.
The difficulty depends on the scope and size of the event to be organised. Logistics normally includes working relationships with qualified personnel, task allocation and project management of the event.

The event manager may eventually be assigned other functions such as budget management for each function and supervision of external services.

The event manager may be assigned other functions such as budget management for each function and oversight of external services.

Event  management: how it works?

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Knowing how to manage an event is essential to ensure that it runs smoothly and successfully. Being a good event organizer means taking on cross-functional roles. 

An event professional may have to take on assignments from several different fields. Basically, event management consists of several steps, some of which have to be carried out in a specific chronological order and others which overlap. The following is an outline of the main tasks of an event manager (the list is not exhaustive):

  • Create an operational roadmap to best detail the delivery strategy to be followed
  • Carefully select and book the venue for the event
  • Establish and coordinate relationships with suppliers and external providers
  • Enlist speakers and facilitators
  • Organise parking and transport
  • Obtain permits, permits, authorisations and appropriate insurance in advance
  • Comply with health, hygiene and safety standards
  • Prepare to manage crisis situations
  • Develop a safety plan

To complement their services, some event management agencies offer a marketing communications assessment and implementation service. This allows them to meet the requirements of a wider target audience or market.

Event manager and project manager: let’s not confuse these two professions!

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The jobs of event manager and project manager are often mixed up. While they share the same objective, they are still distinct in their duties.

The project manager focuses on internal relationships, management tools, the planning network, to reduce the risk of non-compliance of the applied management. The event manager, on the other hand, takes into account financial factors, publicity, location and timing of the event, while respecting deadlines.

In the first instance, the event agency takes care of the project management. It focuses on launching, monitoring, planning, controlling and closing. It is also responsible for managing the event itself. This part of the organisational process is broken down into initiation, planning, implementation and closure of the event.

The project management team is responsible for the management of the event itself.

What training to become an event manager?

As an aspiring event manager, you will need to take a university course specialising in event management or communications. These studies allow you to acquire a solid foundation in this field.


You will need to start by studying for a bachelor’s degree in management, such as:

  • Bachelor’s degree in event management
  • Professional degree with specialisation in event management
  • Master’s degree in event communication
  • Master’s degree in event management
  • Diploma in communication or management specialising in event management.

How to succeed in event management?

The real question is: How do you succeed in organising one or more events? In reality, the success of an event depends not only on your skills as an “event manager”, but also on your abilities and personal qualities.

Once you’ve graduated from university, you need to have some practical experience in event management. To achieve this, you can for example start by applying for a communication or management profession. This will allow you to develop and consolidate your knowledge. In short, you will learn on the job. You should know that the event management sector is very versatile.

To become an event manager, you need excellent organisational skills. This is essential to carry out all the tasks you will be given methodically and efficiently. You also need to have very good marketing and communication skills to ensure that you meet the client’s requirements.

The event agency: a discovery of a valuable provider

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Companies and individuals are free to set up an event themselves. Whether it is a personal or public event, they can follow its progress from A to Z, provided they have the necessary skills to carry out their mission.

Therefore, entrusting the organisation of these to specialised event agencies proves to be an excellent alternative. This guarantees results that both meet the company’s requirements and the expectations of the target audience. The use of event management companies ensures that the event will be a success. In addition, time is saved that can be better used for other tasks. Human resources are not spread too thinly. It is thus possible to concentrate on the company’s core business.

A event agency offers a wide range of services: design, event management, promotion and event organisation. It mobilises its skills according to the expectations and needs of its clients.

Agences événementielles : les membres de l’équipe

Aevent agencygroups various very specific professions. At the top of the list are the event project manager and the account manager. Their respective duties are to design the event and manage commercial relations with the client.
Similarly, the project manager or officer is responsible for managing service providers, the venue where the event will be held and logistics in general. This includes booking hotels if the event lasts several days, choosing the venue and transport. He also takes care of drawing up estimates and technical proposals. 

In a event company, there is also a content specialist. He is responsible for defining and planning the content of the programme. Then there is the stage manager and the technical manager who are involved in the technical design. They ensure that the event is feasible. They supervise a technical team, consisting of sound engineers, decorators, lighting technicians, security guards, among others.

They are responsible for the technical design of the event.
They supervise a technical team, including sound engineers, decorators, lighting technicians, security guards, etc.

In general, a event agency has its own structure. Some handle all projects in-house, assigning them to their employees. Others outsource part of the organisation in order to be able to offer more specific services to clients.

Among the things to know, it may also be a good idea to look at the technical lexicon, starting with knowing how to define the events sector